Ft. Lauderdale, FL – January 30, 2008 – Avenue A | RazorfishTM, one of the
largest interactive services firms in the world, has named Crystal Anderson as a Senior Project Manager and Lauren Fernandes as an Account Director in Ft. Lauderdale. Crystal Anderson and Lauren Fernandes have extensive experience developing and managing innovative marketing solutions for top companies,” said Susan Kidwell, Vice President and head of the Ft. Lauderdale office of Avenue A | Razorfish. The agency’s local clients include Carnival Cruise Lines, Belk, JM Family, Wyndham Vacation Ownership, Burt’s Bees and LexisNexis.
As a Senior Project Manager, Anderson is responsible for managing large and
complex projects and client relationships. She brings with her more than seven years experience providing structure and overall vision of projects and building cohesive high functioning teams in cross functional environments. Prior to joining the Ft. Lauderdale office of Avenue A | Razorfish, she served as a Senior Project Manager in the company’s Seattle office. Anderson holds a B.S. with an emphasis in Project Management from City University of Seattle.
As an Account Director, Fernandes is responsible for developing and
implementing strategic marketing plans and long term client relationships. She brings with her more than 10 years experience developing integrated marketing campaigns and messaging strategies. Prior to joining Avenue A | Razorfish, Fernandes was the Marketing Manager for LexisNexis in Florida. Fernandes holds a B.S. with a concentration in Marketing and Management from the University at Albany in New York.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Ford Motor Company, Carnival Cruise Lines, Kraft, The New York Times and Starwood Hotels use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom.